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Sometimes potential clients come to us looking for advice on advertising their product or service. On many occasions they may have tried advertising before and been disappointed with the results or the lack of return on their investment. What are the...View more
Professional and Business Services Aoife & Alison Marks, Business Owners Made For You, Dublin, Ireland
http://www.madeforyou.ie
Approaching Scapegoat Design with an idea that was a bit out there and difficult to explain, we didn't imagine they (or anyone) would be able to create the brand that we had for our business in our heads. Dave and the gang not only created the perfect brand for us, they completely exceeded our expectations and were much much more than our graphic designers.
Going beyond their role to give us tips, their opinions, sharing their contacts and producing a brand, website and the layout for our book, we simply wouldn't have gotten the level of attention, the cooperation to go with our harebrained ideas and the creative, professional, funky brand that we ended up with anywhere else. After working with Scapegoat Design we couldn't possibly go anywhere else for our design needs and would be happy to recommend them to anyone and everyone! .
Professional and Business Services Francis Crossen, Manager Communications & Marketing DublinSchool of English, Dublin, Ireland
http://www.dse.ie
We contacted Dave and his team at Scapegoat to design a cataloger for us at short notice after
being let down by another company. They delivered on time and produced a quality design to our specifications. Since then Scapegoat has become our primary designer. Their work for us has
always been efficient, timely and produced to a high standard. I would have no hesitation in recommending Scapegoat.
We've always found Scapegoat Design a pleasure to do business with. In our industry we work to tight deadlines and have never had any issues when dealing with Dave and the guys at Scapegoat Design. Their exacting standards and attention to detail is second to none. Design is always an area that we have never had any problems in finding creativity, but reliability was always an issue. At Scapegoat they manage to combine both with ease.
I would have no problems whatsoever in recommending Scapegoat for any project - big or small.
Security Colm Woods, Business Owner Launchpad - Get Business, Dublin, Ireland
http://www.launchpad.ie
I would highly recommend Scapegoat to anyone considering getting design work done. I really felt that I was listened to initially around what I wanted and Scapegoat helped me understand what was important when choosing the design i.e. what would work, what wouldn't and why. I am delighted with the result and really pleased to see that my logo is standing out from the crowd. Thanks again to everyone there at Scapegoat for the time and patience shown to me.
We have been working with Scapegoat now for the last number of years and commissioned a number of different projects from leaflets, brochures to posters - all of which have been creatively produced to the highest standard, within spec and on budget and time. I would have no hesitation in hiring Dave and his team again as not only is their work well executed and reasonably priced but they are also excellent to deal with.
Dave and the staff at Scapegoat really got what I was looking for from a branding and corporate feel with our brochures and campaign material, I'm really pleased with their work. I would gladly recommend these guys, they know how to listen, and then deliver exactly what I'm looking for. That's priceless.
Professional and Business Services Keelin O'Reilly, Managing Director Pathways to Success, Dublin, Ireland
http://www.pathwaystosuccess.ie
I would like to express my sincere thanks to Scapegoat Design for completing the design and print of the promotional material for my business. As always the work was done efficiently and extremely professionally. During the last year Pathways to Success contracted Scapegoat Design to design a new logo, business cards and stationery as well as presentation folders which will be used to present my portfolio, course materials and tenders with confidence.
The feedback I have received from clients on all of the above has been extremely positive. They have admired the business cards and the promotional material for the wonderful use of colour and the simple, yet effective, design. They have been described as 'refreshing' and 'hopeful' which captures precisely the message I intended to give.
Professional and Business Services Dr Ros Drake , DC Drake Chiropractor, Drake, United Kingdom
http://www.drakechiropractic.ie
For Christmas 2009 I thought that it would be a wise marketing idea to send Christmas cards to 400 of my patient base. I wanted to combine thanking my existing patients with an initiative for them to refer new patients. Dawn had the creativity to put the idea into a perfect commercial card that also had a lovely personal feel to it as well as some humor.
The feedback I have had from the card has been great and now I am hoping that the marketing reason behind it will soon start to work.
The work that Dave at Scapegoat Design did for us made a really big impact. We needed to find a way to visually represent who we are and what we do - not an easy task as our offering is very different to others in the marketplace and our brand is quite unique. Dave spent time with us, examined our needs in detail and then came up with the perfect solution.
Now our new visual identity is reflected in all communications and Dave's input has positively changed how our clients perceive us. Scapegoat Design combine two rare elements, creative talent and commercial understanding - their work is excellent.
Wholesale & Supplies/Dealers Pauline McCloskey, Managing Director All About You, Kildare, Ireland
http://www.lookgoodfeelgood.ie
With my new business name, logo and business cards I am very proud indeed. This is in no small part due to the professional and friendly way in which Dave from Scapegoat Design goes about his work. He really listens to what you want and delivers.
The feedback I have received so far has been fantastic and I would highly recommend Scapegoat Design to anyone starting out in business or who needs a 'design makeover'. I wish Dave continued success and growth in his business and as my business grows I look forward to working with him again in the future.
Professional and Business Services Aoife & Alison Marks, Business Owners Made For You, Dublin, Ireland
http://www.madeforyou.ie
Approaching Scapegoat Design with an idea that was a bit out there and difficult to explain, we didn't imagine they (or anyone) would be able to create the brand that we had for our business in our heads. Dave and the gang not only created the perfect brand for us, they completely exceeded our expectations and were much much more than our graphic designers.
Going beyond their role to give us tips, their opinions, sharing their contacts and producing a brand, website and the layout for our book, we simply wouldn't have gotten the level of attention, the cooperation to go with our harebrained ideas and the creative, professional, funky brand that we ended up with anywhere else. After working with Scapegoat Design we couldn't possibly go anywhere else for our design needs and would be happy to recommend them to anyone and everyone! .
Professional and Business Services Francis Crossen, Manager Communications & Marketing DublinSchool of English, Dublin, Ireland
http://www.dse.ie
We contacted Dave and his team at Scapegoat to design a cataloger for us at short notice after
being let down by another company. They delivered on time and produced a quality design to our specifications. Since then Scapegoat has become our primary designer. Their work for us has
always been efficient, timely and produced to a high standard. I would have no hesitation in recommending Scapegoat.
We've always found Scapegoat Design a pleasure to do business with. In our industry we work to tight deadlines and have never had any issues when dealing with Dave and the guys at Scapegoat Design. Their exacting standards and attention to detail is second to none. Design is always an area that we have never had any problems in finding creativity, but reliability was always an issue. At Scapegoat they manage to combine both with ease.
I would have no problems whatsoever in recommending Scapegoat for any project - big or small.
Security Colm Woods, Business Owner Launchpad - Get Business, Dublin, Ireland
http://www.launchpad.ie
I would highly recommend Scapegoat to anyone considering getting design work done. I really felt that I was listened to initially around what I wanted and Scapegoat helped me understand what was important when choosing the design i.e. what would work, what wouldn't and why. I am delighted with the result and really pleased to see that my logo is standing out from the crowd. Thanks again to everyone there at Scapegoat for the time and patience shown to me.
We have been working with Scapegoat now for the last number of years and commissioned a number of different projects from leaflets, brochures to posters - all of which have been creatively produced to the highest standard, within spec and on budget and time. I would have no hesitation in hiring Dave and his team again as not only is their work well executed and reasonably priced but they are also excellent to deal with.
Dave and the staff at Scapegoat really got what I was looking for from a branding and corporate feel with our brochures and campaign material, I'm really pleased with their work. I would gladly recommend these guys, they know how to listen, and then deliver exactly what I'm looking for. That's priceless.
Professional and Business Services Keelin O'Reilly, Managing Director Pathways to Success, Dublin, Ireland
http://www.pathwaystosuccess.ie
I would like to express my sincere thanks to Scapegoat Design for completing the design and print of the promotional material for my business. As always the work was done efficiently and extremely professionally. During the last year Pathways to Success contracted Scapegoat Design to design a new logo, business cards and stationery as well as presentation folders which will be used to present my portfolio, course materials and tenders with confidence.
The feedback I have received from clients on all of the above has been extremely positive. They have admired the business cards and the promotional material for the wonderful use of colour and the simple, yet effective, design. They have been described as 'refreshing' and 'hopeful' which captures precisely the message I intended to give.
Professional and Business Services Dr Ros Drake , DC Drake Chiropractor, Drake, United Kingdom
http://www.drakechiropractic.ie
For Christmas 2009 I thought that it would be a wise marketing idea to send Christmas cards to 400 of my patient base. I wanted to combine thanking my existing patients with an initiative for them to refer new patients. Dawn had the creativity to put the idea into a perfect commercial card that also had a lovely personal feel to it as well as some humor.
The feedback I have had from the card has been great and now I am hoping that the marketing reason behind it will soon start to work.
The work that Dave at Scapegoat Design did for us made a really big impact. We needed to find a way to visually represent who we are and what we do - not an easy task as our offering is very different to others in the marketplace and our brand is quite unique. Dave spent time with us, examined our needs in detail and then came up with the perfect solution.
Now our new visual identity is reflected in all communications and Dave's input has positively changed how our clients perceive us. Scapegoat Design combine two rare elements, creative talent and commercial understanding - their work is excellent.
Wholesale & Supplies/Dealers Pauline McCloskey, Managing Director All About You, Kildare, Ireland
http://www.lookgoodfeelgood.ie
With my new business name, logo and business cards I am very proud indeed. This is in no small part due to the professional and friendly way in which Dave from Scapegoat Design goes about his work. He really listens to what you want and delivers.
The feedback I have received so far has been fantastic and I would highly recommend Scapegoat Design to anyone starting out in business or who needs a 'design makeover'. I wish Dave continued success and growth in his business and as my business grows I look forward to working with him again in the future.
Transportation Andrew Linsley, Managing Director Axiom Finance, Wollongong, United Kingdom
http://www.axiomfinance.com.au
In our second year of business Axiom Finance were looking for professional branding to go across all marketing material from stationery to email signatures, newspaper adverts to web logos. Scapegoat Design have produced a strong brand that is increasing our return on marketing spend, opening the door to new customers and new revenue opportunities.
I would recommend Scapegoat Design to any company looking to develop their business and/or in need of a branding makeover. Excellent service, dynamic designs and an extremely cost effective way to grow your business.
Sometimes potential clients come to us looking for advice on advertising their product or service. On many occasions they may have tried advertising before and been disappointed with the results or the lack of return on their investment. What are the most common mistakes businesses make when advertising? What are the 5 things any business should consider before they advertise?
1. Repetition: On average people need to see (or hear) an advertisement 7 times before they act on it. It takes a few times for the advertisement to register with the viewer and a few more before they will act on it. Therefore it is better to run several smaller insertions of an ad instead of going for one large more expensive full page insertion.
2. Targeting: Businesses need to make sure that their ad is targeted correctly and placed accordingly. There's not much point placing an ad for a Steakhouse in a vegetarian magazine. Seems obvious but frequently the media picked by advertisers is not carefully considered.
3. Integration: It is very important to make sure that your advertising campaign is integrated. This means that if you are advertising a new product or special offer in a newspaper it should also be reflected on your website, facebook page etc. Also, are your staff aware of your advertising campaign and able to respond accordingly if a potential customer enquiry comes in?
4. Call to action: There needs to be a 'call to action' on your advertising. What do you want potential customers to do when they see your advertising? Do you want them to call a specific number? Should they email an address or should they visit a page on your website?
5. Design: The advertising needs to be well-designed, well-branded and communicate your message accordingly. Amateurish, poorly designed advertising will not inspire confidence in your company. If there is no impact it will not get noticed. If it is poorly branded your company may not be remembered and you could be advertising for the competition.
Advertising does work when done correctly - if you would like some help or any advice on an advertising campaign for your company please feel free to get in touch.