The Video Testimonial is the audio-visual version of a client text testimonial. The days of text testimonials are now gone. Video marketing and Video testimonials are a new trend in digital media. Video testimonials are the new way of marketing businesses with their clients recommending them to their prospects. The video testimonial is a more trustworthy form of testimonial as clients are putting their company’s reputation live in front of many prospects. When prospects see a video testimonial on any website, it reflects to them that the suppliers have happy clients and have ........

Video marketing is the fastest growing trend in online marketing and is taking good wind these days. Reason being more and more people including buyers are getting online everyday looking for interactive and relevant information. Videos because of audio-visual effect and the viral nature have the great power to grab attention. They are becoming interdependent with Social Media now and hence are becoming an unavoidable mode of marketing. So, it’s the time for businesses to generate traffic and leads with ‘Video Marketing’ and enhance customer engagement, drive traffic and improve sales-c........

Have you ever tried to market your business but been shocked by how much it can cost you?  If you have then it is best for you to find out about some of the cost-effectives solutions that are available.  It is important to keep in mind that some of these solutions will take more time to complete but the result will be good.

Referral marketing to market your business

There are a lot of businesses that use referral marketing as a way to promote their business.  The most common form of this marketing is word of mouth. You can achieve this by having good service and a good product.  Of course you can also offer pe........

You have a great product and I'm your potential buyer. The question that defines your marketing and sales strategy is, "how do you convert me into a sale". The answer should come from the question that I ask myself, "Why should I buy from you?”

When I buy something, I go through a simple purchasing thought process, something which is directly related to the sales process of your products.

 My process is:

1.            What is my problem?

2.            What's the solution?

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Last week at Waybiz we looked at how SEO was becoming more social http://goo.gl/icu4p.   As Google’s search ranking factors and indexing algorithms continue to evolve it’s becoming harder than ever to get your company to the top ranking on Google.  With that in mind today’s post will look at the next big thing in SEO, videos.

Google are now using videos as a main ranking factor in SEO and have given over more and more of its traditional search results to “b........

We all heard for years how SEO was the best way to get your site to the top of the rankings on Google and it is to this day a massive business.  However Social media is bringing about a change in the way we all consume content and spend money online and it’s become clear that the traditional SEO is moving towards a more social model.

To begin with in SEO it was very easy to rank high, you just had to stuff your site with keywords and you were done. Today it’s a bit more difficult t........

Social commerce does more than boost sales it boosts relationships.  Not just any relationship but profitable relationships; users who buy more, for more, more often – for longer.  The value of a customer is not just what they have spent with you, but what they will spend with you over the lifetime of the relationship.  Also a strong relationship has the added incentive of potential new business due to a customer’s referral value.  That is, the value of bringing you new customers by word of mouth. In our opinion that is what social commerce is all about.........

Facebook

According to many B2B companies Facebook has little or no value to their companies. The truth is that it is not the best engagement platform for all B2B companies. However, while it may not suit everyone it is a great fit for some if you know what to do with it. The problem is that most B2B companies are not fully utilising Facebook and its many benefits.  So before writing it of as no use to your business it is worth fully testing how you can maximise your network on........

 Lead generation is one of the most important things for a company in today’s economy.   Far from being the fad some thought it may be, social media has begun to prove itself as one of the most valuable tools available.  As regards lead generation, social media is an essential tool that many B2B companies are overlooking in their attempts to leverage more leads for their company.

Content is King

In order to interact with your customers you mus........